The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Touching almost every person in

Touching almost every person in Britain today

where mysteries are solved

Divided into four sections

So when Zoe tells Hannah she needs to get out of their down-and-out New Jersey town

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Touching almost every person inBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life