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Transformative Insights: Practical and simple advice that can change not only your day but your entire life as a leader
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Vendor Code_E004 it's that no one isIn the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify "detractors," who sully your firm's reputation and readily switch to competitors, and "promoters," who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the
