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Winning At New Products: Creating Value Through Innovation Vendor Code_D026 Dalam buku ini terdapat pelbagaiFor more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field tested game plan for