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Aus diesen beiden Herangehensweisen wird ein gemeinsamer Nenner formuliert
dass im weiteren Zeitverlauf auch das Marketing immer mehr einer Spezialisierung unterworfen werden musste
Den Abschluss bildet eine kritische Betrachtung
abstract: This term paper
Spatial Strategies in Retailing formatIsbn:Softcover - 9789401082679 Aus diesen beiden Herangehensweisen wirdLocational research has long been concerned with industrial plants and the site selection of retail stores. The major determinants and decision processes now seem to be fairly well understood. Con sequently, the research frontier in retailing has shifted to a higher spatial level, the location of stores in the regional and national context. Certainly, stores tend to be found where the population is, but beyond this obvious truth it is by no means
